Website Privacy Policy
Effective Date: February 15, 2026
1. Who We Are
This website is operated by Eiro, Inc. ("we," "us," or "our"). This Privacy Policy describes how we collect, use, and share information when you visit https://www.eiro.ai (the "Site"). This policy applies only to information collected through the Site. If you use our mobile application, Eiro Engage, your use of that application is governed by the Eiro Engage App Privacy Policy.
2. Information We Collect
2.1 Information You Provide
We may collect information that you voluntarily provide to us through the Site, such as when you:
- Fill out a contact form or request information.
- Sign up for our newsletter or mailing list.
- Join a waitlist or express interest in our products.
- Communicate with us via email or through the Site.
This information may include your name, email address, and any other information you choose to provide.
2.2 Information Collected Automatically
When you visit the Site, we and our third-party partners may automatically collect certain information about your device and your visit, including:
- Device information, such as device type, operating system, and browser type.
- Usage data, such as pages visited, time spent on pages, referring URLs, and navigation paths.
- IP address and approximate geographic location derived from your IP address.
- Identifiers set by cookies, pixels, and similar tracking technologies, as described in Section 3 below.
3. Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar tracking technologies on the Site to collect information, improve our Site, measure advertising effectiveness, and deliver relevant advertisements to you on other platforms. These technologies are managed through Google Tag Manager and are subject to your consent preferences as described below.
3.1 What Are Cookies and Tracking Technologies?
Cookies are small text files placed on your device by websites you visit. Pixels (also called web beacons or tracking pixels) are small pieces of code embedded in web pages that allow third parties to collect information about your visit. We use both first-party cookies (set by us) and third-party cookies (set by our advertising and analytics partners).
3.2 Categories of Tracking Technologies We Use
The following table describes the categories of tracking technologies used on the Site and the purposes for which they are used:
| Category | Technology | Provider | Purpose |
|---|---|---|---|
| Essential | Consent Management Platform | Usercentrics A/S (Cookiebot) | Records your cookie consent preferences and ensures other technologies only load with your permission. |
| Analytics | Google Analytics 4 (GA4) | Google LLC | Measures Site traffic, user behavior, and engagement to help us understand how visitors use the Site and improve performance. |
| Advertising | Google Ads Conversion Tracking & Remarketing | Google LLC | Tracks conversions from Google Ads campaigns. Enables us to show relevant ads to past Site visitors across Google's ad network. |
| Advertising | Meta Pixel & Conversions API | Meta Platforms, Inc. | Tracks conversions from ads on Facebook and Instagram. Enables us to show relevant ads to past Site visitors on Meta platforms. |
| Advertising | Reddit Pixel | Reddit, Inc. | Tracks conversions from Reddit ad campaigns. Enables us to show relevant ads to past Site visitors on Reddit. |
| Advertising | LinkedIn Insight Tag | LinkedIn Corporation | Tracks conversions from LinkedIn ad campaigns. Enables us to show relevant ads to past Site visitors on LinkedIn. |
3.3 How to Manage Your Cookie Preferences
When you first visit the Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of the Site.
You can also manage cookies through your browser settings. Most browsers allow you to block or delete cookies. However, if you block essential cookies, parts of the Site may not function properly.
For more information about opting out of interest-based advertising, you can visit:
- Digital Advertising Alliance: optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
- Google Ads Settings: adssettings.google.com
3.4 Do Not Track
Some browsers offer a "Do Not Track" ("DNT") signal. There is no industry consensus on how to respond to DNT signals, and we do not currently respond to them. However, you can manage your tracking preferences using the cookie consent tools described above.
4. How We Use Your Information
We use the information we collect through the Site for the following purposes:
- Site Operations. To operate, maintain, and improve the Site and our online presence.
- Communications. To respond to your inquiries, send you information you have requested, and communicate with you about our products and services.
- Analytics. To understand how visitors use the Site, identify trends, and improve the user experience.
- Advertising. To measure the effectiveness of our advertising campaigns, attribute conversions to specific ad platforms, and deliver relevant advertisements to you on third-party platforms based on your visit to our Site.
- Legal Compliance. To comply with applicable laws, regulations, and legal processes.
We do not use information collected through the Site to make inferences about your health. Information collected through the Site is separate from and not combined with health data collected through the Eiro Engage app.
5. How We Share Your Information
5.1 Advertising and Analytics Partners
We share information with the third-party advertising and analytics partners identified in the cookie table above (Google, Meta, Reddit, and LinkedIn) for the purposes of measuring ad performance and delivering relevant advertisements. These partners may use the information they collect through their technologies in accordance with their own privacy policies. We encourage you to review their policies:
5.2 Service Providers
We share information with third-party service providers that perform services on our behalf, including website hosting, email delivery, and customer support. These providers are contractually obligated to use your information only as directed by us and to maintain appropriate security measures.
5.3 Affiliates and Subsidiaries
We may share information with our affiliates and subsidiaries, including parent entities, corporate affiliates, subsidiaries, business units, and other companies that share common ownership.
5.4 Legal Obligations
We may disclose information when required by law, regulation, legal process, or enforceable governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
5.5 Business Transfers
If we are involved in a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. Where required by law, we will notify you before your information becomes subject to a different privacy policy.
5.6 With Your Consent
We may share information for purposes not described in this policy with your consent.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site from unauthorized access, disclosure, alteration, and destruction. However, no security measures or method of transmission over the Internet can be guaranteed to be completely secure.
7. Data Retention
We retain information collected through the Site for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Cookie and pixel data is retained according to the retention periods set by each technology provider. You can clear cookies from your browser at any time.
8. Children's Privacy
The Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from individuals under that age. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at privacy@eiro.ai.
9. U.S. State Consumer Privacy Rights
If you are a Connecticut resident and the Connecticut Data Privacy Act (CTDPA) applies to our processing of your information, you have the following rights:
- Access. You may request confirmation of whether we are processing your personal data and request access to that data.
- Correction. You may request correction of inaccuracies in your personal data.
- Deletion. You may request deletion of your personal data.
- Data Portability. You may request a copy of your personal data in a portable, readily usable format.
- Opt Out of Targeted Advertising. You may opt out of the processing of your personal data for purposes of targeted advertising by adjusting your cookie preferences using the "Cookie Settings" link on the Site or by using the opt-out mechanisms described in Section 3.3.
- Opt Out of Sale. You may opt out of the sale of your personal data. While we do not sell personal data in the traditional sense, some sharing of data with advertising partners through cookies and pixels may constitute a "sale" under certain state privacy laws. You can opt out by adjusting your cookie preferences.
- Opt Out of Profiling. You may opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
To exercise these rights, contact us at privacy@eiro.ai. We will respond within 45 days. If we need additional time, we will notify you of an extension of up to 45 additional days and the reason for the extension. If we decline your request, we will inform you of the reason and you may appeal by contacting us at privacy@eiro.ai.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updated Privacy Policy will be effective when posted. We will indicate the date of the most recent update at the top of this page. We encourage you to review this Privacy Policy periodically.
11. Contact Information
If you have questions about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us at privacy@eiro.ai.